The integration of marketing, management and sales tools is the consumer's dream come true. After all, with everything gathered and organized in one place (or even two places, if any), communication noise between teams is reduced and the focus is better directed.
In today's text, we have separated 4 other reasons to convince you that your business - no matter how small - can also benefit from integrating management, marketing and sales tools .
1. INTEGRATING THESE TOOLS OPTIMIZES TEAM WORK
Optimizing work means spending less money on IT, because the team will no longer need to internally develop different applications and systems that talk to each other.
The other economy is in time. The IT staff will not spend time correcting and evaluating problems encountered, as when you purchase a cloud integration platform, for example, it is the third party that is responsible for keeping the technical part going.
And of course, optimization also translates into time savings for marketing, sales, and management teams. This is because some “manual” tasks end up being automated in these integration tools, or are done much less often than before. Staff productivity increases considerably.
2. BUSINESS GROWS FASTER WITH INTEGRATED SYSTEMS
When everything is integrated - the system and teams of these departments - this alignment certainly helps in the faster growth of the company.
This is because, in practice, the visibility of data and processes will be greater, regardless of whether part of the team works remotely - and this also translates into more sustainable growth. In fact, with everything centralized and aligned with the company's objectives, the team's professional learning also grows.
3. SALES, MANAGEMENT AND MARKETING TEAMS ARE MORE CONFIDENT IN MEETING THEIR GOALS.
With good integration tools, more than collecting and storing data, they also generate information that is relevant and necessary for good business performance. And if all of this is easily accessible to teams, it will make it easier to meet individual, departmental, and team-wide goals.
This increases team confidence because they know that all the tools and processes they need to have access to and knowledge of are there on the platform. If before this information was mismatched and scattered, now everyone can visualize and follow the same course.
4. FACILITATES PROCESS LOGIC
When you invest in marketing, sales, and management integration tools, everyone will spend less time thinking and running processes, as all the details talk to each other - for example, the sales industry knows which leads are already prepared for contact marketing. ; and the marketing industry knows which potential customers have not accepted the sales offer, so they have to engage that lead again .
This even facilitates the routine of managers, who now have easy access to everything that is happening, helping to identify problems faster and increasing the agility of decision making.
BUT THEN, HOW TO INTEGRATE MARKETING, SALES AND MANAGEMENT TOOLS?
Investing in automation platforms and / or software in these departments that integrate all (or most) of the marketing, sales and management processes.
There are now many automation and integration solutions available in the market, and some of them work in the cloud, ensuring greater mobility for staff who can access platforms even from their mobile devices.
7. WARM UP THE VOICE
There are many Youtube videos teaching vocal warm-up exercises that you should do minutes before recording. Believe me, it makes all the difference in the quality of your voice, including the health of your vocal folds.
8. RECORD AND EDIT THE PODCAST
As we said, choose a quiet place to record the podcast. If the guest of the episode is in another location, you can record over the internet (via Skype, for example), or phone.
At the time of editing, our suggestion is that you use Audacity , a voice editing software that is very simple and intuitive - there is even an editing guide to guide you.
Always save a copy of the original file and edit the program in an extra copy.
The first step is to make sure that you have saved a copy of the audio files from the original recording. In the end, export the project to mp3 format.
9. POST IN THE RIGHT PLACES
Podcasting can be done in two places: aggregators and streaming platforms.
As for aggregators, to publish simply choose an application (such as Sound Cloud ) to host and purchase an RSS feed for the app to read the file.
And as for streaming platforms, Spotify is an example of a place that has been receiving a lot of podcasts. In this case, your podcast must already be hosted on an app. So just wait for the streaming deadline for the program to be live.
10. KNOW HOW TO SPREAD YOUR PODCAST AND MEASURE THE RESULTS.
Get the most out of your podcast to your customers and potential customers . Social networks and the email list are good tools for that too.
Be sure to measure the results according to the data provided by the aggregators. Also watch out for listeners' comments so you know which episodes were most successful in continuing to invest.