Digital marketing: what is the relationship with social network management?

By Arun, Marketing Manager Updated: Mar 28, 2019, 13:30 IST
Digital marketing

Social networks play a big role for any internet marketing action. Among the most important online channels today, they are a great place to promote products and services.

In the case of digital marketing, which is the set of online actions taken by a company to achieve new business, promote brand identity and build customer relationships, its role is related to managing social networks

Through them, and engagement with your audience happens more smoothly, which can be an advantage, considering that social networks are generally used for entertainment.

Among the ways to perform these actions through digital marketing, we highlight SEO and Inbound Marketing. Let's see below their relationship with social networks to improve their business.

Social Media Seen as a Great Disclosure Channel

Social media is at the forefront of the most important outreach channels today, and companies should invest in the platform knowing this. More than 62% of Brazilians are active on social networks, according to a survey by We Are Social and Hootsuite.

Even though they are widely used for entertainment, social networks are also one of the great channels for promoting your company's products or services. This is due to the fact that advertising through social networks, such as Facebook, can establish a close relationship between the company and the public. Therefore, it is recommended to use publications that involve followers with the brand.

A good example of this is the creation of laid-back posts, such as images, gifs or short videos, for the purpose of interacting with followers in a more subtle way. This subtlety makes your actions feel less like publicity, and motivates followers to comment and share the posts.

Also, it is important to remember to always place contact information, company history and links to other social networks and pages such as website, or blog. This facility helps the customer to know your company.

Digital Marketing and its relationship with social networks

Understanding that digital marketing is a set of online marketing actions, in order to relate to social networks we must see how these online marketing actions are performed.

Inbound marketing actions, for example, unlike traditional marketing, start from the premise of educating readers, only to sell later.

This means that their difference from traditional marketing is that actions are not a way to showcase your product or service, but rather bring content that in the long run educates and makes consumers more sure they need to buy the product. as it was already stocked with all the information you could have. Also, another well-known action of digital marketing is SEO optimization .

It is a set of techniques that result in the optimization of websites for search engines, such as Google, for example.Knowing this, the relationship between social networks and digital marketing is less distant, don't you think? For while inbound marketing aims to educate and engage potential customers through content, social networks are also seeking an approach, but in a more relaxed way. The union of the two can make a full engagement work!

Improving Your Digital Marketing Strategy Digital

marketing aims to reach the public with an online action plan. There are several ways to act, however, some of the best known when working with digital marketing are inbound marketing and SEO optimization.

Social networks are an important advertising channel for your business to reach and engage its target audience and should therefore be viewed as an important part of digital marketing action.

Both are applied online, have a specific audience, and must understand the proper language to deal with. Both digital marketing actions and the use of social networks, if well targeted in the action plan, besides attracting more customers and bringing them closer to your brand, create a good relationship with the company, which results in loyalty and preference. consumer to your brand.